List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.
ELEMENT | PERFORMANCE CRITERIA |
Elements describe the essential outcomes. | Performance criteria describe the performance needed to demonstrate achievement of the element. |
1. Determine digital readiness of the business | 1.1 Review current digital assets, and internal capacity and capability to pursue digital opportunities 1.2 Analyse the target market's needs and preferences as they apply to digital technologies and business goals 1.3 Research and analyse competitors' use of digital technologies 1.4 Identify potential opportunities and challenges associated with the use of digital technologies, including legislative and regulatory requirements |
2. Investigate digital tools and services to meet business needs | 2.1 Research key components of a digital strategy 2.2 Identify potential digital tools, platforms and channels and associated costs, benefits and return on investment 2.3 Identify specialist advisors and associated costs, and seek assistance where required 2.4 Consider how the proposed digital initiatives will integrate with or replace non-digital business tools |
3. Develop a digital plan aligned with business goals | 3.1 Evaluate identified opportunities and select digital initiatives that best align with the business vision and plan 3.2 Determine the prioritised actions, timeframes, people and resources required to implement the digital initiatives 3.3 Identify the key metrics to be monitored 3.4 Determine the review interval for the action plan and process for incorporating innovations 3.5 Document the action plan in a suitable format for the business |
Evidence of the ability to:
identify digital technologies, assess potential return on investment and evaluate whether they could replace non-digital tools in a small business
design and document an integrated approach to implementing digital technologies that complies with relevant legislation and business requirements
develop a process for monitoring key metrics and incorporating modifications to the strategy.
Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.
To complete the unit requirements safely and effectively, the individual must:
outline key characteristics, expectations and needs of the small business customer base
identify technology options, benefits and challenges for small business owners related to:
online presence
digital marketing
selling online
customer interaction
online security
supplier interaction
mobile based solutions
cloud computing
explain the intellectual property and other legislative implications for small business use of digital technologies
outline at least three key metrics or analytical tools for assessing performance of digital technologies.
Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in the Management and Leadership – Small and Micro Business field of work and include access to:
relevant legislation and regulations
internet access for online research
case studies or, where possible, real situations.
Assessors of this unit must satisfy the requirements for assessors in applicable vocational education and training legislation, frameworks and/or standards.